When placing local classified ads on a site like recycler.com, you want to make sure you write a strong description that helps your item sell itself.
First and foremost, make sure it is clear what your classifieds ad is listing for sale/trade/to be given away. Your photos (and you should always have photos with a classifieds ad, especially if there is a free option like on recycler.com) should do a lot of the describing work, but you can add clarify your description with details that the images may not show.
For example, if you are selling a vehicle, there is a lot of stuff that can more easily be written than shown in pictures. You can’t click a picture of total number of horsepower or a 0-60 time (maybe with a video).
The same thing goes with electronics. Your text should be able to tell us how much memory a computer has or what the resolution of a television is. A picture might be able to show us what all accessories come with a SLR camera, but a list will also help the potential buyer know exactly what he/she is buying. Written descriptions are much more important with common items than rarities.
In your descriptions, try to be clear and precise. Use as little abbreviation as possible unless it’s a common knowledge abbreviation like mph, states, weights/measurements, etc. When in doubt, err on the belief that someone doesn’t know the abbreviation rather than assuming that someone does.
If you are advertising for free, your classifieds ad may have a limited amount of space. That makes the use of abbreviations quite tempting, but it’s more important to have a professional ad that everyone comprehends rather than a lot of hard-to-read content that needs a decoder ring with it.
Though you want to be short and sweet, make sure you write enough description so that the potential buyer isn’t left with a ton of questions…like this ad:
Finally, the text of your local classified ads needs to be easily readable…and I don’t just mean writing without abbreviations or in complete sentences.
Things like WRITING IN ALL CAPS FOR THE ENTIRETY OF YOUR CLASSIFIEDS AD IS ANNOYING AND MORE DIFFICULT TO READ THAN SOMETHING WRITTEN WITH CORRECT CAPITALIZATION. Please don’t do it.
also when a seller doesnt capitalize anything and chooses to avoid punctuation like a pandemic flu or the bubonic plague can be really frustrating theres no telling where sentences start end begin pause move around or anything honestly i dont even know how people can write without any punctuation and not be confused at what theyve previously written and still had in mind to write for me personally i need punctuation at the end of the sentences to clear the typewriter line in my head and send the ribbon ringing back to the left side to start anew but maybe thats just me
You might get a lot of responses even with unclear text and terrible punctuation (if you have a great item for a great price, people will likely have interest). However, you might also scare away potential buyers who think it’s possibly a scam (unfortunately, there have been classified ads scammers since the original classified ads were posted on the church door and other public areas when civilizations became literate long before 1000 AD).
Putting time into your local classified ads description is only going to help you out in the long run.