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Top Super Bowl Commercials: Automobile

by recycler on February 6, 2012

For most, the commercials are the other attraction of Super Bowl Sunday. For the non-football fans, they are the attraction.

No matter which category you fall into, you know there are a number of great commercials every year. (And they better be good and better be memorable, considering company’s spent an average of $3.5 million per 30 seconds of air time this year.)

This year in the automotive sector, there were 16 commercials advertising 11 different brands and Cars.com. (There were also two Bridgestone Tires commercials listed on NFL.com’s list of commercials that were played, but we didn’t include them with this list. We also didn’t include Cadillac and Suzuki commercials that are on YouTube’s adblitz list but not listed on NFL.com.)

Only three car brands chose to run multiple ads with Chevrolet having three model specific commercials. Toyota and Hyundai each ran a pair of advertisements. Lexus, Audi, Volkswagen, Chrysler, Acura, Honda, Fiat and Kia each produced one Super Bowl commercial.

Noticeably absent, Ford again chose not to spend a chunk of advertising dollars on a Super Bowl commercial. The American automotive icon has not run a Super Bowl ad since 2008.

The automobile companies combined to run four ads in each of the first two quarters, two during halftime and three commercials in each of the third and fourth quarters.

Here were the top 10 automotive spots (according to NFL.com’s Super Bowl commercial ratings):

#3 Volkswagen – Sometimes all you need is a little motivation:

#5 Acura NSX – What would you do to be the first in line?

#9 Chevrolet Silverado – When the end of the world comes, only a few things will survive:

#10 Audi – Engineering so good, Van Helsing and Blade will soon be driving Audis.

#11 Chevrolet Camaro – Always check who the present is for before getting too excited:

#13 Hyundai Veloster Turbo – You don’t have to be able to outrun wild predators, you just have to outrun someone else with you:

# 17 Fiat Abarth – There’s a reason why men always give their cars female names:

#18 Kia Optima – You never know what will have an effect on your dreams. It could be a little slip from Mr. Sandman:

#19 Honda CR-V – “Broderick…Broderick?”

BONUS: Chrysler – If Clint says it’s halftime in America, I guess that means it’s halftime in America by golly! (Even if this commercial has slid from #21 to #49 on NFL.com’s commercial ratings.)

Which was your favorite Super Bowl commercial???

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