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Are You SRT Viper Material? Many Dealerships Won’t Be.

by recycler on July 27, 2012

Are You SRT Viper Material? Many Dealerships Wont Be.

The 2013 SRT Viper will be limited. (Photo: saebaryo)

Chrysler has let it be known it is attempting to attract a different clientele for the re-introduction of the SRT Viper.

When the 2013 SRT Viper is made available to the public in the upcoming months, SRT CEO Ralph Gilles says the company is going to be targeting a “new breed of customer.” But Gilles and SRT aren’t just looking for the right customers…they are also searching for the right dealerships.

According to Gilles in a recent interview, only 15 to 20 percent of Chysler Group dealerships will have the opportunity to sell the V10 reincarnation of the high-performance super snake. Dealerships are going to have to strut their stuff and impress the decision makers.

“We’re going to open it up to any dealer who can put up the money,” Gilles said in the interview. “You’ve got to have the training, the facilities, and some history of selling Vipers and SRTs in general.”

Dealerships will have to meet the requirements Chrysler is putting forth, including extra training for the staff about selling high-performance vehicles, purchasing special tools and improving the facilities, to be eligible for the opportunity to sell the Viper. However, meeting the requirements in no way guarantees a dealership will be allowed to display the highly-anticipated vehicle in its showroom.

There have been no confirmed production numbers, official release date or base sticker price set, but after the first SRT Viper was auctioned off by Barrett Jackson Orange County for $300,000 last month…dealerships are likely very excited about the possibility of having a gleaming SRT to attract potential customers onto the car lot.



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